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Unhealthy food choices pushed to kids on websites

Research by the University of Auckland has found that one-third of 70 food companies websites examined used marketing techniques intended to engage with young people.

Educational linked advertising, viral marketing, cookies and free downloadable are just some of the many marketing techniques being used to advertise unhealthy foods to children.

The Auckland researchers found that 91 advertisements linked to games were identified on food branded websites ranging from 1-76 games per website.

While unhealthy food adverts on TV are seen by children the marketing of foods using games requires children to be engaged with that company for a greater amount of time.

As there is very strong research that advertising unhealthy foods to children is associated with an increased risk of obesity the work being undertaken by Auckland University is important and something that parents need to know more about.

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